This series of posters began with a question to my director at FBSciences. Why should anyone care about this company? The short answer was… you tell me why. My response was a series of 24” x 36” posters that now hang in the main headquarters of FBSciences in Memphis, Tennessee.
The series was inspired by the rural communities of flyover country. The color pallet was taken directly from the signs adorning service stations and farming co-ops. The abstract starburst patterns were inspired by the aerial views for which flyover country gets its name. Each poster has a quote from a famous innovator that connects to one of FBSciences’ five company values; acuity, innovation, honesty, sustainability, and community.