FEMA (Farm Equipment and Machinery Accessories) provides bale spear attachments for tractors. These spears are sourced from SHW Schmiedetechnik in the Black Forest of Murg Valley, Germany. This metal foundry has been forging Nobel metals and farm equipment for centuries.
Duke, the bale spear knight, was inspired by the traditions of metal forging that go back to the creation of weapons and armor for medieval knights. Duke wields a bale spear instead of a sword to intimidate anyone who would question the quality of FEMA bale spears. The character of Duke was also based off the tough-guy persona of FEMA owner, Joe Moscon, who is a larger than life character himself. This campaign has been used in print, multimedia, trade shows, and the vinyl wrap for the FEMA delivery trailer.