For the launch of FBSciences’ new EPA registered seed treatment product, a large multimedia campaign featuring “the new natural” was launched in California, Oregon, and Washington at the beginning of trade show season in the fall.
After pitching the initial concept, I created a series of hero graphics to use across print, web, and trade show displays. Included in this campaign were postcards, brochures, animated web banners, dealer and product branded trade show displays, and a responsive microsite designed in collaboration with RocketFuel. The campaign, as well as individual components, won chapter and regional NAMA awards. Recently the name Arcus was changed to Transit Seed. Click here to see the microsite.